Just like the weather, your business climate is ripe for change on a daily basis. Change management is an important business function. As a business owner, you need to identify the type of change and then respond to it to stay in control of your business. Trends, Shifts, and Cycles are the changes you must watch as you build and grow your enterprise. In this session, we’ll review the positive and negative sides of change, how to track changes to make them easier to identify, and how to develop your best response to your new normal.