HOME/WORK

HOME/WORK

Like many solopreneur, my office is in my home. Which also means my housework is looming nearby as well as the neighbors. And this week I had the added advantage of roofers. It was like having a herd of 180 pound squirrels galloping overhead as they tore off the old...
Make Me An Offer

Make Me An Offer

If a snail mail promotion arrived torn, stepped on, and muddied you’d toss it quicker than last week’s blue pizza. When a marketing email arrives with a lackluster appearance, typos, and a vague offer it too, will be tossed into the trash. Your email promotions are a...
And The Bad News Is…

And The Bad News Is…

A most adorable retailer sent out their newsletter this week. They are new owners of an established business and the previous owners had a very committed following, plus their newsletter was really good. And, they wrote it themselves! The Newbies started off with a...