What the heck is copywriting

What the heck is copywriting

… and why do I need it? Imagine you own a pencil factory and you make the absolute most perfect pencil in the world. You have carefully selected and milled the cedar casing. Inside the casing is smooth writing graphite that comes from one particular mine in...
HOME/WORK

HOME/WORK

Like many solopreneur, my office is in my home. Which also means my housework is looming nearby as well as the neighbors. And this week I had the added advantage of roofers. It was like having a herd of 180 pound squirrels galloping overhead as they tore off the old...
Make Me An Offer

Make Me An Offer

If a snail mail promotion arrived torn, stepped on, and muddied you’d toss it quicker than last week’s blue pizza. When a marketing email arrives with a lackluster appearance, typos, and a vague offer it too, will be tossed into the trash. Your email promotions are a...
And The Bad News Is…

And The Bad News Is…

A most adorable retailer sent out their newsletter this week. They are new owners of an established business and the previous owners had a very committed following, plus their newsletter was really good. And, they wrote it themselves! The Newbies started off with a...