Almost all of them… A client was bemoaning the fact that she had numerous competitors for her business. She was wrong. Those other businesses were not at her price point or level of service. The people who would choose to use those other services were not in her...
… and why do I need it? Imagine you own a pencil factory and you make the absolute most perfect pencil in the world. You have carefully selected and milled the cedar casing. Inside the casing is smooth writing graphite that comes from one particular mine in...
Recently, I was considering attending a fundraising event and clicked on the Eventbrite invitation. The notice had been up for a few weeks and had at least seven spelling and grammatical errors. This is an organization I like to support but the invitation made me...
Like many solopreneur, my office is in my home. Which also means my housework is looming nearby as well as the neighbors. And this week I had the added advantage of roofers. It was like having a herd of 180 pound squirrels galloping overhead as they tore off the old...
If a snail mail promotion arrived torn, stepped on, and muddied you’d toss it quicker than last week’s blue pizza. When a marketing email arrives with a lackluster appearance, typos, and a vague offer it too, will be tossed into the trash. Your email promotions are a...
I’ve had three clients stiff me. As in not pay the bill they were presented. I still hold hope for two of the three. It was my own fault and three different scenarios where I chose to ignore the warning signs. So this is a cautionary tale for those of you thinking...
