Almost all of them… A client was bemoaning the fact that she had numerous competitors for her business. She was wrong. Those other businesses were not at her price point or level of service. The people who would choose to use those other services were not in her...
Deliver value with engagement. In the past week I’ve attended more webinars than I did the entire first quarter. This week’s webinars were different. There were a lot more people Zooming around that are not quite ready for prime time. So, if you are planning to...
…and be positively memorable. You’ve worked for weeks or days to create a stunning PowerPoint Presentation to wow your audience. You’ve practiced your timing and know exactly when and where to click. You’ve tested your links and made sure that they go where they...
… and why do I need it? Imagine you own a pencil factory and you make the absolute most perfect pencil in the world. You have carefully selected and milled the cedar casing. Inside the casing is smooth writing graphite that comes from one particular mine in...
