I had volunteered to make the cranberry sauce for Thanksgiving. It is a simple task well within the range of my culinary talents. You boil the cranberries in water and sugar and orange juice (my recipe) and then after they are complete mush you run them through the...
Recently, I was considering attending a fundraising event and clicked on the Eventbrite invitation. The notice had been up for a few weeks and had at least seven spelling and grammatical errors. This is an organization I like to support but the invitation made me...
My internet went out. Panic ensued. My cable wasn’t working either. More panic. I rely on my internet to do business like all the rest of us. I also count on the cable to keep my cohort, as in loving spouse, occupied while I work at home. When technology fails me, I...
We have never before had so many fast, efficient, and ineffective ways to communicate with each other. We can text or email in a blink. We can even set up autoresponders to schedule and confirm appointments. And when they work, that is, when the information reaches...
The day before Easter, I was wasting time at an an antique store when my cellphone lit up announcing my sister, Kathleen. It lied. It was actually my niece calling from Connecticut, 700 miles away. Her voice was weary, “Hi Aunt Jane, it’s Krista....
Like many solopreneur, my office is in my home. Which also means my housework is looming nearby as well as the neighbors. And this week I had the added advantage of roofers. It was like having a herd of 180 pound squirrels galloping overhead as they tore off the old...
If a snail mail promotion arrived torn, stepped on, and muddied you’d toss it quicker than last week’s blue pizza. When a marketing email arrives with a lackluster appearance, typos, and a vague offer it too, will be tossed into the trash. Your email promotions are a...
I’ve had three clients stiff me. As in not pay the bill they were presented. I still hold hope for two of the three. It was my own fault and three different scenarios where I chose to ignore the warning signs. So this is a cautionary tale for those of you thinking...
A most adorable retailer sent out their newsletter this week. They are new owners of an established business and the previous owners had a very committed following, plus their newsletter was really good. And, they wrote it themselves! The Newbies started off with a...
I am not one to use a lot of expletives in my daily life and rarely in a professional setting, at least not since my military career. I just feel that the use of expletives demonstrates a lack of respect for your audience and a limited imagination. Due to said...
