What the heck is copywriting

What the heck is copywriting

… and why do I need it? Imagine you own a pencil factory and you make the absolute most perfect pencil in the world. You have carefully selected and milled the cedar casing. Inside the casing is smooth writing graphite that comes from one particular mine in...

3 Sanity Savers for Solopreneurs

Reach out for more success. While many of us revel in the autonomy of being the masters of our fate it can also be lonely when you only have yourself for conversation and input. You develop a very one sided view of your business and the challenges you face within your...
Why Go Solo?

Why Go Solo?

My first freelance job was walking the neighbor’s kindergartner home from school. I was in the fifth grade and earned a buck a day for doing it. Pretty good money for a kid back in the 60’s.  You may not have thought of babysitting as a freelance job, but just...